Importance of keyword research for your website or blog
According to Hubspot: “Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.”
Why keyword research is important
In the world of digital marketing, keyword are extremely important because they can help explain what your business offers to the type of people you’re looking to help and why you are different from your competitors.
I personally use RankMath as an SEO tool for all the WordPress with Divi websites I build. They also offer a great SEO course that will give you a better understanding of how SEO works and if you are up to the task, how to use it to your advantage. I highly recommend that all small business owners have some basic knowledge of SEO even when they choose to contract out their digital marketing needs. You need take some or all responsibility for the success (or failure) of your digital marketing campaign.
The video below explains:
- Basics of keyword research and understanding search intent
- Discovering the Best FREE tools to perform keyword research
- Using AI-powered tools like ChatGPT for keyword research
- Advanced techniques to uncover hidden keyword opportunities
- And more…
Watch it NOW!
Here are the links to the other sites mentioned in the video.
To your work-life balance and success!
Celine
Meet the Founder of LOVE Yourself Project
Celine
Founder of LOVE Yourself Project
I created this platform as a way to share transformative ideas that inspire change through cross-cultural learning, purposeful gatherings, and shared products and services.
Enjoy!
